CYNTHIA DAVID

Director of Global Business Development

Senior Sales Manager - Freelance Project

Inside Sales Manager

District Sales Manager

Merchandiser Manager

Associate Sales Manager

Inbound Pre-Sales Floor Trainer

Debt Collections Specialist

Sales & Advertising Designer

I founded and author a high-impact professional newsletter that serves as a digital extension of my global supply chain and sales leadership, focusing on the "Work in Public" that defines modern international business. By distilling complex concepts like International Versatility, Narrative Persuasion, and SCM operational shifts, I have created a strategic resource that bridges the gap between raw data and executive decision-making. Within its initial launch phase, the newsletter achieved a subscriber growth rate of over 290 executive-level followers within the first 48 hours, demonstrating significant market demand for consultative, problem-solving-led sales insights. This initiative underscores my ability to cultivate a loyal professional community, leverage content as a high-ticket business development tool, and position a personal brand as an industry authority in the international markets. I hope to provide a clear blueprint for navigating high-stakes partnerships and scaling revenue across borders.

As the lead for the SCM Insights podcast series at Vserve eBusiness, I launched a strategic media initiative designed to position the organization as a premier thought leader within the global eCommerce and supply chain landscape. By bridging the gap between back-end operational functions and front-end revenue growth, this platform simplifies complex market entry and logistics challenges for a global clientele across the US, Europe, and Asia. My leadership in this digital transformation initiative resulted in a 35% increase in global traffic and directly improved lead conversion rates by leveraging expert dialogue with industry icons to build brand trust. Furthermore, I developed specialized content that enhanced our quarterly client retention rate and utilized the series as a high-level networking tool to facilitate long-term partnerships with C-suite decision-makers. This project highlights my ability to integrate modern media design with global sales strategy to deliver measurable ROI and cross-functional alignment.

As the Project Lead for the PepsiCo Campus Possibilities pilot program, I spearheaded a strategic retail execution initiative targeting high-priority national accounts like CVS and Dollar General to optimize market share. I conducted end-to-end operational audits across 32 regional locations, identifying critical product voids that, once addressed, secured $5,800 in incremental monthly revenue through the rapid deployment of flavor racks. By synchronizing supply chain logistics with the USCO warehouse, I increased equipment placement efficiency by over 50% and engineered a strategy to achieve 100% planogram compliance in cold-drink cases. This role required navigating complex stakeholder relationships to convert store manager feedback into successful placements, demonstrating a mastery of field execution and the ability to translate data audits into immediate financial gains for large-scale retail partners.